As the web exploded in size, early curated directories were replaced by search engines. These were revolutionised by Google’s PageRank for popularity, and are now being replaced by AI overviews.
search ranking
The most popular interface to Spotlight, through the menu bar, dates back 27 years to Sherlock, when mixing web and local search seemed a good idea. A great deal has changed since, but not Spotlight.
Search is getting worse: only 2 good hits in the first 15. The time has come for independent benchmarks to provide Google and others with consumer-oriented targets.
Search engines don’t work, as they’re indifferent to quality and accuracy of content. Existing eBook formats are little more than book-in-browser. So how to publish more demanding content?
Even the least money-motivated of us become tempted to play to the gallery, and their view statistics.
How can I improve my website’s PageRank so that it appears higher up in search results, and the site gets more visitors?
The Eclectic Light Company 