Visual metaphor is common in advertising. Such images succeed in bringing together two apparently unrelated subjects, using the one to position the product favourably in the mind of the beholder.
English – and possibly other languages – get quite weird when it comes to place names. Each seems to become an idiom on its own.
Just as we are practised and skilled at reading beyond the literality of words, we need tools to see beyond pictures. This is the start of a journey to acquire those tools, and achieve visual literacy.