Is modernism different with respect to its use of visual tropes such as metonymy? The answer leads us to conclusions about the reliance of language and painting on metaphor and metonymy.
rhetoric
Examines the use of metonymy, synecdoche, and symbols in representative painting prior to ‘Modern Art’ in the twentieth century.
Visual metaphor is common in advertising. Such images succeed in bringing together two apparently unrelated subjects, using the one to position the product favourably in the mind of the beholder.
Just as we are practised and skilled at reading beyond the literality of words, we need tools to see beyond pictures. This is the start of a journey to acquire those tools, and achieve visual literacy.
The Eclectic Light Company 