Ranking search results by popularity is deeply flawed. Combined with new AI overviews, it’s already resulting in reduced publication, and will leave AI summarising AI and amplifying its errors.
PageRank
As the web exploded in size, early curated directories were replaced by search engines. These were revolutionised by Google’s PageRank for popularity, and are now being replaced by AI overviews.
Facebook, Google, Amazon, and others now use AI to make choices for us. Are they changing our opinions too?
How can I improve my website’s PageRank so that it appears higher up in search results, and the site gets more visitors?
The Eclectic Light Company 